Every entrepreneur has to start at some point on their website and online presence. Some tools are life saviours to every online business. I have segmented these tools into various categories based on the channel it serves.
Google Analytics
Google Analytics is a free web analytics service that provides insights about your website traffic and marketing effectiveness. It can help online businesses in many ways, such as understanding where their visitors are coming from, what pages are most popular, how long visitors are staying on the site, and what conversion rate they are achieving. Additionally, Google Analytics can provide valuable insights into which keywords are driving traffic to your site and which ones are resulting in conversions.
Social Media Tools
Social Media tools are used for two purposes. One is for Management and the other is used for Social Listening.
Several social media tools can help online businesses manage their social media accounts. The most popular social media platforms (Facebook, Twitter, LinkedIn, and Instagram) all have built-in tools for managing accounts and posting content. In addition, many third-party tools can help businesses with tasks such as scheduling posts, analyzing social media analytics, and managing multiple accounts.
The right social media tools can help businesses save time and improve their social media management. By using tools to automate tasks, businesses can free up time to focus on other areas of their business. In addition, tools that provide insights into social media analytics can help businesses track their progress and identify areas for improvement.
When choosing social media tools, it is important to consider the needs of your business and find tools that fit those needs. There is no one-size-fits-all solution for social media management, so it is important to find the right tools for your specific business.
Some tools like Hootsuite, Later, Publer and Coschedule all offer free accounts that can help the business handle one account each on the platforms the tools offer.
My favourite tools for social media management are:
Facebook Creator studio for all things Facebook and Instagram [except for reels and stories]
Publer for all the social platforms when I don’t have time in a particular month
Let me know in the comments your favourite tools.
Lead Generation and Nurturing Tools
Lead generation tools are a great way for online businesses to manage their outreach and prospecting. By using these tools, businesses can target their audience more effectively and efficiently. Additionally, lead generation tools can help businesses track their progress and performance over time.
1. HubSpot Sales: HubSpot Sales is a powerful lead generation tool that helps businesses with lead generation and leads nurturing. It offers a suite of tools to help sales teams close more deals and increase pipeline velocity.
2. LeadPages: LeadPages is a popular lead generation tool that helps businesses quickly create beautiful landing pages that capture leads and convert them into customers.
3. OptinMonster: OptinMonster is a powerful lead generation tool that helps businesses increase their conversion rates by creating eye-catching opt-in forms.
4. SumoMe: SumoMe is a suite of tools that helps businesses grow their traffic and engagement. It includes a powerful lead generation tool that allows businesses to capture leads from their website and social media channels.
5. BuzzSumo: BuzzSumo is a tool that helps businesses research and analyzes the most popular content on the web. It’s a valuable lead generation tool because it allows businesses to see what content resonates with their audience and adapt their content strategy accordingly.
My favourite lead generation tools:
Hubspot: It is my all-time favourite and it serves best in lead tracking and enables my team to have complete information about the leads they handle.
Email Marketing Tools
Email marketing platforms provide a more comprehensive platform for managing email campaigns, including the ability to send and track email messages, manage contacts and leads, and gather data about customer behaviour.
Marketing automation tools can help businesses automate their email campaigns by providing many features that make it easier to manage large mailing lists and customize and automate email messages.
There are many different email marketing tools available, and each has its own set of features and benefits. Some of the most popular email marketing tools include MailChimp, SendGrid and AWeber.
MailChimp is a popular email marketing platform that provides a wide range of features and benefits. MailChimp allows businesses to send bulk emails, track email deliverability, and gather data about customer behaviour.
SendGrid provides a range of features to help businesses send automated emails, including subscribe forms, autoresponders and triggered messages.
AWeber is a popular email marketing platform that allows businesses to collect data about customer behaviour and preferences. AWeber also provides a range of features to help businesses track subscriber activity and collect data about customer behaviour.
Important benefits offered by these email marketing tools:
Email marketing tools can help businesses send bulk emails by providing many features that make it easier to manage large mailing lists and customise and automate email messages. These features can benefit a business by saving time, increasing email deliverability, and providing insights into customer engagement.
Forms in email marketing tools
Email marketing can also help businesses collect data about customer behaviour and preferences and improve the design and content of future email campaigns.
Automating Emails
Email automation tools can help businesses send automated emails by incorporating various features such as subscribe forms, autoresponders and triggered messages. These tools can also help a business track subscriber activity and collect data about customer behaviour.
Analytics dashboards
Email marketing platforms also provide analytics dashboards that can help businesses track the effectiveness of their email campaigns and improve their performance over time. These dashboards can help the business’ identify which campaigns are performing well and which areas need improvement.
Deliverability monitoring
Email marketing platforms also provide deliverability monitoring tools that can help businesses identify which emails are not being delivered and improve the delivery of their email campaigns.
Project Management Tools
There are a variety of tools and methods used in project management.
Some tools include:
Project planning software – This software can help organise and track the progress of a project.
Gantt charts – Gantt charts help visualise the timeline and tasks of a project.
Resource management tools help manage the availability of resources, such as personnel, equipment and materials.
Team management tools – These tools help to manage the team responsible for completing a project.
Popular project planning tools in the market
The purpose of the project planning tool is to help manage the project and ensure it is completed on time and within budget. Popular project planning tools include Microsoft Project, Timetable and OmniPlanner.
Microsoft Project:
Microsoft Project is the most popular project planning tool in the market. It is a software program that helps organise and track the progress of a project. Microsoft Project also has features that double down as a formal project management process.
Timetable:
The timetable is a project planning tool designed for small businesses. It is a simple program that helps organise and track the progress of a project. Timetable also has features of a project management tool.
OmniPlanner:
OmniPlanner is a project planning tool designed for large businesses. It is a complex program that helps organise and track the progress of a project. OmniPlanner also has features of a project management tool.
Gantt charts:
Gantt charts are a visual tool that helps to visualize the timeline and tasks of a project. Gantt charts are often used in conjunction with project planning software.
Popular project management tools in the market
There are so many project management tool options in the market. Asana, Airtable, Monday, and Clickup are some of the project management tools. These tools also help in managing the team.
Asana:
Asana is a project management tool that is designed for teams of up to 100 people. Asana has features that allow it to be used as a formal project management process. Asana is also a cloud-based tool, which means it can be accessed from any device.
Airtable:
Airtable is a project management tool that is designed for teams of up to 50 people. Airtable has features that allow it to be used as a formal project management process. Airtable is also a cloud-based tool, which means it can be accessed from any device.
Monday:
Monday is a project management tool that is designed for teams of up to 10 people. Monday has features that allow it to be used as a formal project management process. Monday is also a cloud-based tool, which means it can be accessed from any device.
Clickup:
Clickup is a project management tool that is designed for teams of up to five people. Clickup has features that allow it to be used as a formal project management process. Clickup is also a cloud-based tool, which means it can be accessed from any device.
Resource management tools:
There are a variety of resource management tools in the market. One of the most popular tools is Jira.
Jira:
Jira is a resource management tool that is designed for teams of up to 500 people. Jira has features that allow it to be used as a formal project management process.
Team management tools
There are a variety of team management tools in the market. One of the most popular tools is Slack.
Slack:
Slack is a team management tool that is designed for teams of up to 1,000 people. Slack has features that allow it to be used as a formal team communication tool.
SEO Tools
Google Analytics:
This tool allows businesses to track their website traffic, conversion rates, and other key performance indicators (KPIs) to improve their website’s SEO.
SEMrush:
SEMrush is a popular tool that allows businesses to identify and analyze their competitor’s SEO strategies.
Moz:
Moz is a popular tool that allows businesses to research and optimize their website’s content, including keyword density, and placement.
Ahrefs:
Ahrefs is a popular tool that allows businesses to research and analyze their competitors’ website traffic and conversion rates.
Backlinko:
Backlinko is a popular tool that allows businesses to research and analyze their competitor’s backlinks.
My favourite tools that I use in my business:
Google Calendar – Helps businesses have transparency in their schedule, Calendar, availability, and notifications.
– Allows businesses to share their calendar with their customers and employees for an easy way to keep track of their availability.
– Provides notifications when the business is available for appointments or meetings.
Toggl Timer – Helps businesses to track the time they spend on different tasks.
– Allows businesses to get an overview of how much time they have spent on each task.
Let me know about your favourite tools in the comments below. I would love to read about all your favourite tools.